Barnard College
Endowment
Campaign

Above   Barnard College archive image, circa 1929

The Bold Standard / A Campaign for Barnard exceded its projected timeframe to obtain over $3.5M in the coffers of the institution for a wide range of projects including a state-of-the-art library & media center to anchor the school as it moves into the future.

We named the Campaign, created the Identity System, developed a distinctive tone of voice, art directed a series of photoshoots with photographer Elizabeth Lietzell and generated more than twenty collateral pieces for the Campaign, including everything from buck cards to a 32-page booklet inserted into Barnard Magazine, to a redrawn, iconic "B with Laurels," to the style guide that ties the Campaign in a neat bow.

JOB SCOPE
Naming
Identity System
Logo
Visual Language
Collateral Materials
- Case Study Booklet
- Two Campaign Reports
- Four Companion Pieces
- Business System
- Campaign Merchandise
   Materials

TEAM
Naming, Identity System,
Art Direction, Writing, Design
- Luis Bravo
- Mikal Cook
- William Morrisey
Campaign Photography
- Elizabeth Lietzell

Top   The Bold Standard wordmark, a play on the generations of strong all-female alumni as well as a nod to the school's (gold) standard of excellence 

Bottom    We modernized the Barnard B with Laurels and wove it into the materials whenever appropriate

©2022 William Morrisey   |   Say hello.   |   Insta  @wmwmwmstudio