Seakindly
Apparel
Above Bernard Moitessier, legendary French long distance solo sailor
"Once upon a time, there was a 1970s sailing poster who went on a seafood dinner date with a save-the-whales campaign manager..."
So began the mouth-watering creative brief for the apparel brand, Seakindly.* References were deep and wide, including the 1970s, sailing, sea creatures, mid-century art, minimalism, the Atlantic Ocean, yoga, and long distance solo sailing captains.
JOB SCOPE
Logo
Hang Tag System
Graphics Suite of 10+ Items
Art Direction, Design, Illustrations
- William Morrisey
*Seakindly is a maritime term that refers to "a ship well adapted to handling at sea, whose motion is neither too lively nor too sluggish, and whose decks do not ship too much water..."
Inspiration
Audit
Logo and
Hang Tags
Graphics
Breitner Ciaccia — Office of Architecture
Identity System
Philadelphia Antiques and Art Show 2019
Identity System
Victor Affaro — Promo Poster
Art Direction and Design
Barnard College Endowment Campaign
Identity System
Seakindly Apparel
Art Direction, Design, Illustration
Lift Floats { Flotation Therapy Spa }
Identity System
National Museum of American History
Identity System
REFLECT: Showroom
Exhibition Naming, Concept, Environment, Design
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