Above Bernard Moitessier, legendary French long distance solo sailor
"Once upon a time, there was a 1970s sailing poster who went on a seafood dinner date with a save-the-whales campaign manager..."
So began the mouth-watering creative brief for the apparel brand, Seakindly.* References were deep and wide, including the 1970s, sailing, sea creatures, mid-century art, minimalism, the Atlantic Ocean, yoga, and long distance solo sailing captains.
Hang Tag System
Graphics Suite of 10+ Items
Art Direction, Design, Illustrations
- William Morrisey
*Seakindly is a maritime term that refers to "a ship well adapted to handling at sea, whose motion is neither too lively nor too sluggish, and whose decks do not ship too much water..."