Seakindly
Apparel

Above  Bernard Moitessier, legendary French long distance solo sailor

"Once upon a time, there was a 1970s sailing poster who went on a seafood dinner date with a save-the-whales campaign manager..."

So began the mouth-watering creative brief for the apparel brand, Seakindly.* References were deep and wide, including the 1970s, sailing, sea creatures, mid-century art, minimalism, the Atlantic Ocean, yoga, and long distance solo sailing captains.

JOB SCOPE
Logo
Hang Tag System
Graphics Suite of 10+ Items

Art Direction, Design, Illustrations
- William Morrisey

*Seakindly is a maritime term that refers to "a ship well adapted to handling at sea, whose motion is neither too lively nor too sluggish, and whose decks do not ship too much water..."

Inspiration
Audit

SKInsp_v2
wmwmwmLinework_Seafoam_1170x2jpg

Logo and
Hang Tags

SKLogo2
SKHangTags
wmwmwmLinework_Seafoam_1170x2jpg

Graphics

SKBoat
SKBoatHoodie-1
SKGeoWaveWHTShirtv02
SKKindlyDCSTRCT
SKDcnstrcdNtclFlgsPURP
SKDcnstrcdNtclFlgsT_v2
SKTote03
SKRoundtheWorldBoat-1
SKOceanLifeGrayT_v2
SKOceanlife-1
SKThumb02
SKDangerousHoodie-1
wmwmwmLinework_WH_1170x2-8

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