Lift, Next
Level Floats
Lift, Next Level Floats radically reinvents the notion of a “sensory deprivation tank” — it is a floatation therapy spa that provides a premium environment to get away from everything, renew creative energies, and feel deep relief from stress.
We named the spa, created the identity system, did all of the copywriting to explain the offering, consulted on the environmental design (blue, calming lighting adds an elegant branded element), designed the website, and created a slew of collateral materials. Lift recently opened a second New York location and continues to grow.
JOB SCOPE
Naming
Logo
Visual Language
Tone of Voice
Writing
Collateral Materials
Environment Design
TEAM
Architecture
- Breitner Ciaccia — Office of Architecture
Naming, Art Direction,
Design, and Writing
- Luis Bravo
- Mikal Cook
- William Morrisey
Early inspiration, divided into three volumes (& set to music)
Honed inspiration
Breitner Ciaccia — Office of Architecture
Identity System
Philadelphia Antiques and Art Show 2019
Identity System
Victor Affaro — Promo Poster
Art Direction and Design
Barnard College Endowment Campaign
Identity System
Seakindly Apparel
Art Direction, Design, Illustration
Lift Floats { Flotation Therapy Spa }
Identity System
National Museum of American History
Identity System
REFLECT: Showroom
Exhibition Naming, Concept, Environment, Design
©2022 William Morrisey | Say hello. | Insta @wmwmwmstudio