Lift, Next Level Floats radically reinvents the notion of a “sensory deprivation tank” — it is a floatation therapy spa that provides a premium environment to get away from everything, renew creative energies, and feel deep relief from stress.
We named the spa, created the identity system, did all of the copywriting to explain the offering, consulted on the environmental design (blue, calming lighting adds an elegant branded element), designed the website, and created a slew of collateral materials. Lift recently opened a second New York location and continues to grow.
Tone of Voice
- Breitner Ciaccia — Office of Architecture
Naming, Art Direction,
Design, and Writing
- Luis Bravo
- Mikal Cook
- William Morrisey
Early inspiration, divided into three volumes (& set to music)