Lift, Next
Level Floats

Lift, Next Level Floats radically reinvents the notion of a “sensory deprivation tank” — it is a floatation therapy spa that provides a premium environment to get away from everything, renew creative energies, and feel deep relief from stress.

We named the spa, created  the identity system, did all of the copywriting to explain the offering, consulted on the environmental design (blue, calming lighting  adds an elegant branded element), designed the website, and created a slew of collateral materials. Lift recently opened a second New York location and continues to grow.

JOB SCOPE
Naming
Logo
Visual Language
Tone of Voice
Writing
Collateral Materials
Environment Design

TEAM
Architecture
- Breitner Ciaccia —  Office of Architecture
Naming, Art Direction,
Design, and Writing
Luis Bravo
- Mikal Cook
- William Morrisey


Early inspiration, divided into three volumes (& set to music)

LIFTRefinedINSP

Honed inspiration

LIFTLogoWH
LIFTBCards02-2
LIFTWeb-3
LIFTLostMind
LIFTSenslessDecision
LIFTVarious
LIFTPostcards
LIFTCourtSt
wmwmwmLinework_Seafoam_1170x2jpg-1
wmwmwmLinework_WH_1170x2-8

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