REFLECT:
Showroom

Elevecture collaborated with Corning and the architecture studio BC—OA to create a paneled elevator and interior surface system that is smart, modular, durable and ultra lightweight. Luis Bravo, Mikal Cook, and I worked with them to launch an exhibition that served as a resource for the architecture community and to collect information about the future of the industry.

We did everything from name the exhibition ( Reflect: ) to motion graphics oversight to a web mini-site and delivered 20+ collateral materials including notebooks, a brochure, pens and a slew of pins.

JOB SCOPE
Full Exhibition
   Concept & Identity
Naming
Logo
Copywriting
Environmental Graphics
20+ Collateral Materials:
- Business System
- Brochure
- Stickers
- Pens
- Notebooks
- Folders
- Buttons
...and more

TEAM
Project Leads
- Elevecture,
   Harold Friedman
- Corning, Keith Glovins
Exhibition Space
and Panel Design
- BC—Office of Architecture
Exhibition Identity,
Art Direction,
Writing, and Design 
- Luis Bravo
- Mikal Cook
- William Morrisey
Web Development
- Ana Asnes Becker


AIALOGOv3

The Showroom
as Classroom 

Reflect: offered American Institute of Architects accredited continuing education courses for architects and designers.

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Corning Gorilla Glass panels walled the exhibition space, and we had access to proprietary direct-to-glass printing methods,  which yielded integrated messaging within the wall surfaces

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REFLECTCollateral
REFLECTWebsite02
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