Creative Africa
Exhibition
Season
Philadelphia Museum of Art
The Philadelphia Museum of Art had the ambitious plan to create a five-part exhibition season (Fashion, Architecture, Photography, Textiles, and Traditional Art) called Creative Africa.
The idea was to work closely with Museum leadership to resolve the overall identity system for the exhibition season — a meaty puzzle that housed a wide range of art and ephemera under one branded roof and affected an array of collateral items, from web banners to building-side banners, from branded media content to print advertising and OOH all over town.
JOB SCOPE
Systems Thinking and
Creative Development for
a 5-part Exhibition Season
Collateral Materials
- Building Banners
- Advertising
- OOH Billboards
- OOH Bus Shelter
- Web Banners
TEAM
Creative Director
-
Luis Bravo
Art Direction, Design,
and Some Writing
- William Morrisey
Wave 01
Wave 01 Snapshot
Wave 02 Color Palette and Pattern
Wave 02 Key Art for the Five Exhibitions
Wave 01 and Wave 02 System Snapshot
Breitner Ciaccia — Office of Architecture
Identity System
Philadelphia Antiques and Art Show 2019
Identity System
Victor Affaro — Promo Poster
Art Direction and Design
Barnard College Endowment Campaign
Identity System
Seakindly Apparel
Art Direction, Design, Illustration
Lift Floats { Flotation Therapy Spa }
Identity System
National Museum of American History
Identity System
REFLECT: Showroom
Exhibition Naming, Concept, Environment, Design
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