Creative Africa
Exhibition
Season

Philadelphia Museum of Art

The Philadelphia Museum of Art had the ambitious plan to create a five-part exhibition season (Fashion, Architecture, Photography, Textiles, and Traditional Art) called Creative Africa.

The idea was to work closely with Museum leadership to resolve the overall identity system for the exhibition season — a meaty puzzle that housed a wide range of art and ephemera under one branded roof and affected an array of collateral items, from web banners to building-side banners, from branded media content to print advertising and OOH all over town.

JOB SCOPE
Systems Thinking and
Creative Development for
a 5-part Exhibition Season
Collateral Materials
- Building Banners
- Advertising
- OOH Billboards
- OOH Bus Shelter
- Web Banners

TEAM
Creative Director
- 
Luis Bravo
Art Direction, Design,
and Some Writing
- William Morrisey
 


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Wave 01

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PMACrAfricaW01Banner
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Wave 01     Snapshot

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Wave 02     Color Palette and Pattern

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PMACrAfricaW02Billboard

Wave 02    Key Art for the Five Exhibitions

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Wave 01 and Wave 02     System Snapshot

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